Matt Heiar 

Matt’s passion for helping people began in 2018 when he started working in the insurance industry with his family business.  He then discovered a new desire with assisting people on their financial side, which is what sparked his shift into the financial services industry.  He teamed up with Meridian in 2022 and has loved every minute.

Matt’s favorite part of the job is getting to know each client’s individual story—and learning how to solve problems and create opportunities in the way that best impacts each individual. Matt works closely with clients at Meridian to develop financial plans and manage them to optimize results. His true love is when he spends his time with his wife LaTara and their two boys. When Matt is not in the office he enjoys spending time with his family, going to his boy’s baseball and basketball games, and golfing with his wife.  He gives back to the community he grew up in and calls home, Beaver Dam, by participating in local chamber events and also supporting many non-profits.